Vitalis Born, Wholesum Raised
What’s special about the new logo / new PLU sticker?
It is a commitment to organic integrity. ‘Doing the right thing’.
Vitalis is committed to a closed-loop organic agricultural system; one that starts with organic seed.
What is the messaging? “Vitalis Born, Wholesum Raised” is a promise that:
1- Seeds were selected and produced under the highest organic quality standard.
2- Tomatoes were grown under the highest organic quality standard.
Are hybrids compatible with organic farming?
Yes. Hybrids are naturally present in nature. Vitalis’ breeding techniques replicate what nature already does through the crossing of like species for best traits.
There are many key components in organic farming. Why specifically a sticker about seeds?
Also it demonstrates a commitment to organic breeding. Varieties bred for organic production systems will be better adapted to organic production systems (systems that do not use synthetic chemicals in their management systems, and work with biological systems to manage crop production). In short, thanks to organic seeds, we can produce more with less.